E-commerce marketing is the process of marketing goods and services through the medium of the internet. It refers to the process of marketing using the internet, which includes all spheres that involve using the internet, including mail and wireless media. This marketing technique is based on digital technologies and is facilitated by the increased use...Read More

Business promotions are the activity of communicating with a large public while attempting to influence the masses to buy the products or services of a particular business. A business can also promote itself through the various means of business promotions. A very usual way of promoting a business or a product or a service is...Read More

Geofencing is a technology of location-based marketing effort in which technology uses location-based technical platforms like GPS or Wi-Fi or even cellular data to set off a programmed application that automatically starts its operations when the mobile device enters or exists the virtually defined boundary which is known as a geofence. You have the option...Read More

Business Growth is the stage where the business reaches that point of expansion and seeks additional options for generating more profit. Business growth is a function of every business’s lifecycle, industry growth trends, as well as the owners, desire for equity value creation. Business growth capital is essential for all scale-up minded businesses.  Choosing the...Read More

Search engine optimization is a process of increasing the quantity along with the quality of traffic on the website of a particular organization or even a web page that has access to a large number of users. This technique caters to the improvement of the search results of a particular website and thereby increasing the...Read More

B2B Marketing or Business to Business Marketing is a situation where a business enters into a commercial transaction with another business. This includes all kinds of commercial transactions, mainly the marketing of goods from one business to the other for various purposes like production, which means use of the primary goods as raw material; normal...Read More

Branding is the allocation of a company’s credentials like their name, logo, tagline, etc. to their products. This is the process that sets apart the products of a company from its competitors. Unlike marketing, branding does not take into account the customer feedback and reaction, rather it concentrates solely on the creation of a brand-loyalty...Read More

E-marketing is the process of marketing goods and services through the medium of the internet. It refers to the process of marketing using the internet, which includes all spheres that involve using the internet, including mail and wireless media. This marketing technique is based on digital technologies and is facilitated by the increased used of...Read More

Podcasting has been a popular marketing tactic for several years now. According to Edison Research, 30 percent of Americans listen to podcasts. Its low cost and simplicity can help any digital advertising campaign. But before you take the plunge, it’s important to plan your podcasting strategy. When to start a podcast The best time to...Read More

Facebook is a social media platform that so many of us can’t live without. From connecting with family and friends to drawing in new customers for our businesses, Facebook is a platform that is versatile and has the ability to reach thousands of people every day. As a business owner, you want to use this...Read More