Facebook is a social media platform that so many of us can’t live without. From connecting with family and friends to drawing in new customers for our businesses, Facebook is a platform that is versatile and has the ability to reach thousands of people every day.

As a business owner, you want to use this connection to draw in more business, and you can do so through Facebook advertising. But, how do you know that the ads you’re running are helping you achieve that goal? Here, we’ll take a look at some ways you can improve your Facebook ads.

Separate Instagram and Facebook Posts
Facebook is set up to be integrated with Instagram, but it encourages bad content and laziness. These two platforms are very different, so your ads require different content in order to deliver different results.

Test a Few Versions
Facebook auto-optimizes your ads by showing you the ones that perform the best. Take advantage of this feature by setting up a couple of versions of your ads and let Facebook test them. You can choose the best one to run.
When creating your ad variations, make just one small change to each. When you see which ad was left running you’ll know what change you made to help that particular ad perform best.

Use Good Images
This may sound like an obvious statement, but sometimes Facebook will distort or crop images in strange places. Make sure your images are the correct size and ones that have a good resolution. For more information on how you can improve your Facebook ads, reach out to our experienced team today.

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