It isn’t really difficult to have a good digital marketing plan, but it does rely on certain basic tools. Before you expand your digital marketing outreach, make sure you have these tools strongly in place. A Consistent Brand What is that you are telling your customers? What do you want them to know? What does...Read More

With all of the activity on Twitter, it’s easy to feel like you’re screaming into a void of noise whenever you tweet. By using hashtags, you can have meaningful conversations with your target audience in one single stream, while keeping your current followers engaged. The simple act of adding a pound sign (#) to your...Read More

Email is an effective way to stay in touch with your audience, but it can also be time-consuming. One way to keep in contact with current and potential customers on a regular basis is to use automation, which allows you to create messages once in programs like MailChimp and Active Campaign and set those to...Read More

Chances are, you’re regularly using LinkedIn to connect with other like-minded professionals. The platform is a great way to network, find people to form partnerships with, and recruit prospective employees. But it’s also an effective tool for advertising – to strategically get in front of your ideal audience and boost the number of qualified leads...Read More

The terms “marketing” and “advertising” are often used interchangeably, but although they are closely related, it’s important to understand the difference to effectively take advantage of both when creating strategies to raise awareness about a brand. When people refer to marketing, they are really talking about a series of actions that create a strategic plan...Read More

Marketing on social media is all about getting attention and engagement, and one effective way to get attention on a platform is to use images that make people stop and take an interest. The following tips can help you choose images to stand out in an online world where people are constantly looking for the...Read More

77% of business marketers agree that branding is the most critical aspect of business growth, according to a report by B2B Market Leaders. Branding is essential to understanding how the audience perceives your company and its products. It directly communicates and connects the business with the customers. Regardless of the size of your business, branding...Read More

Marketing has become increasingly popular among non-profit organizations and private companies alike. Although many companies get involved in issues as a way to give back to their community, they can also reap tremendous business benefits by helping to raise money and awareness for a cause. The following are some reasons why because marketing is an...Read More

Having a marketing plan is clearly better for your organization’s bottom line than having no plan at all. However, if the plan is not continually evaluated to determine whether or not it’s effective, the time and money spent on marketing may be wasted. In order to help ensure you’re getting the bang for your marketing...Read More