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A SaaS business is a business that has access to an application and further hosts that application in order to make it available for a wide range of customers across the internet. A SaaS business is committed to providing to its users that particular application or service and make it accessible to a huge range...
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Quantum computing is the elaborate and extensive study of the non-classical model of computation based on non-classical views and notions. Traditional models of computing are based on classical representations and thought processes, quantum computing is an absolutely different theory and is based solely on non-classical representations. A quantum computer is an electronic device that has...
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Influencer marketing refers to a form of social media marketing of an organization in which products or services of that organization are endorsed by influencers, people and even organizations that have a market presence and can help in the positive publicity of a particular good or service that the business produces. Businesses aim at connecting...
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Social commerce is simply a subset of electronic commerce which deals with the platforms of social media, online media channels that support the social interaction of people and the user contributions which are used to assist online sale and purchase of various products. In very simple words, social commerce is the use of social networks...
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Inbound marketing is a very smart technique for drawing the attention of potential and actual customers to various products and services through the help of social media marketing or content marketing also known as search engine optimization and also branding. This marketing technique attracts potential customers by the way of creating content of some value...
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Business-to-consumer marketing or B2C marketing refers to the strategies a company uses to promote its products and services to people. Business- to- consumer marketing is used to create, advertise and sell products for customers to use in their everyday livelihood. Business to consumer marketing also includes a lot of strategies, techniques, and tools which are...
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Native advertising is a type of advertising that tends to match the function and form of the platform upon which it appears. It is basically the use of various paid advertisements that have the power to match the look, function, and feel of the media format in which they usually occur. Native advertisements are often...
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Voice search is a technology that has the power to recognize speech and this allows users to search using their voices. This means that users can search for things online by their voice command, simply by saying the stuff they want to search aloud. This technological boon has made it extremely easy for users to...
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Attribution modeling describes the various methods available to marketers to properly break up and side by side assign the conversion credits to a number of different channels in case the users of the data lookup the websites multiple times through multiple mediums and ways available to examine the data in an effort to come to...
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Video marketing is a type of marketing that aims to market a particular product or service or even a business. Video marketing is a step ahead of picture marketing as videos are nothing but a sequential combination of pictures depicting a useful message or simply portraying something meaningful. Video marketing is better than picture marketing...
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