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We use color on a regular basis to express ourselves and project a certain image—whether it’s with the clothing we wear, the car we drive, or the furniture we use to decorate our homes. Color has such a deep and powerful effect on our emotions that most of the time, we don’t even realize we’re...
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Podcasting has been a popular marketing tactic for several years now. According to Edison Research, 30 percent of Americans listen to podcasts. Its low cost and simplicity can help any digital advertising campaign. But before you take the plunge, it’s important to plan your podcasting strategy. When to start a podcast The best time to...
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Facebook is a social media platform that so many of us can’t live without. From connecting with family and friends to drawing in new customers for our businesses, Facebook is a platform that is versatile and has the ability to reach thousands of people every day. As a business owner, you want to use this...
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With over 500 million users, Instagram is a must for many social media marketing plans. But, like with any social media platform, in order to get the most out of your efforts, you have to adopt strategies to keep your followers as engaged as possible. The following are some ways you can keep your page’s...
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Chances are, you already use social media sites to reach current and potential customers. Perhaps you tweet regularly or post on Facebook or LinkedIn. But have you also incorporated Instagram into your marketing plan? Many people who regularly post on Facebook and Twitter may be reluctant to start using Instagram since it’s primarily a video-...
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You respect them. You couldn’t dream of having a successful business without them. You understand their importance to your success and realize that your organization could not thrive without them. And with that in mind, you put in a great deal of effort to keep them satisfied. At first blush, you may think this describes...
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As an industry, marketing is projected to grow by 6.4% new hires in 2019, stemming from many global changes in the previous year. 2018 saw many landmark changes in the field of marketing which will have a ripple effect leading into the New Year. Face book’s change in ad placement, the rise of influencer marketing and emerging...
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The unique way your company brands itself and its mission online is your Digital DNA and its importance are a given. Yet even today the strategies that organizations, ranging from the mom-and-pop hardware store to the multinational, employ vary significantly. And it’s easy to see why – the advice market is saturated! Post daily on...
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In today’s competitive business world, having a strong employer brand helps to attract and retain top talent. Just as consumers may be attracted to a brand’s goods and services, people are attracted to a company’s reputation as an employer. A brand that resonates with the kind of people your organization wants to hire is a great...
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It isn’t really difficult to have a good digital marketing plan, but it does rely on certain basic tools. Before you expand your digital marketing outreach, make sure you have these tools strongly in place. A Consistent Brand What is that you are telling your customers? What do you want them to know? What does...
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