Geofencing is a technology of location-based marketing effort in which technology uses location-based technical platforms like GPS or Wi-Fi or even cellular data to set off a programmed application that automatically starts its operations when the mobile device enters or exists the virtually defined boundary which is known as a geofence.
You have the option of selecting a geographical area and can set up a digital boundary around it which can be fenced off to detect and communicate with various mobile devices to breach the territory of the fence.
This is a type of proximity marketing that is absolutely dependent on the location of the mobile device. This enables offline retailers to have the capacity as their online counterparts to extend the reach of these offline retailers.
A geofence gives the creator an ability to send messages, emails or app-based notifications to the mobile devices that enter and exit the geofence or those who remain parked in the geofence.
It also puts into account the stabilization of commercial messages to the people who enter the geofence regarding offers and other promotional messages for organizations that have access to the geofence incapacity of its creators.
The facility of creation of a geofence are extended to both android and iOS and one can create a geofence easily by the latitudinal and longitudinal extent of the geographical area that you as a creator wish to monitor.
This incredible technology of being able to create geographical boundaries has enabled companies to have location-specific marketing methods that target only the people physically present in that geographical zone.
This helps in targeted marketing and increases the propensity of the success of marketing methods used by companies. Thus, the growth of geofencing has helped in the improved marketing of companies and has helped increase sales thereby.