UI/UX Desgining

UX designers are primarilyconcerned with how the product feels
UX designers are primarilyconcerned with how the product feels. A given design problem has no single right answer. UX designers explore manydifferent approaches to solving a specific user problem. The broad responsibility of a UX designer is to ensure that the product logically flows from one step to the next. One way that a UX designer might do this is by conducting in-person user tests to observe one’s behavior. By identifying verbal and non-verbal stumbling blocks, they refine and iterate to create the “best” user experience. An example project is creating a delightful onboarding flow for a new user.

“Define interaction models, user task flows, and UI specifications. Communicate scenarios, end-to-end experiences, interaction models, and screen designs to stakeholders. Work with our creative director and visual designers to incorporate the visual identity of Twitter into features. Develop and maintain design wireframes, mock-ups, and specifications as needed.”

–Experience Designer job description at Twitter

Deliverables: Wireframes of screens, storyboards, sitemap

Tools of the trade: Photoshop, Sketch, Illustrator, Fireworks, In Vision

You might hear them say this in the wild
: “We should show users the ‘Thank You’ page once they have finished signing up.”


Unlike UX designers who are concerned with the overall feel of the product, user interface designers are particular about how the product is laid out. They are in charge of designing each screen or page with which a user interacts and ensuring that the UI visually communicates the path that a UX designer has laid out. For example, a UI designer creating an analytics dashboard might front load the most important content at the top, or decide whether a slider or a control knob makes the most intuitive sense to adjust a graph. UI designers are also typically responsible for creating a cohesive style guide and ensuring that a consistent design language is applied across the product. Maintaining consistency in visual elements and defining behaviour such as how to display error or warning states fall under the purview of a UI designer.

“Concept and implement the visual language of Airbnb.com. Create and advance site-wide style guides.”

The boundary between UI and UX designers is fairly blurred and it is not uncommon for companies to opt to combine these roles.

User Experience (UX), and User Interface (UI) are crucial to any application or product, both elements need to work closely together. It is a visual internet communication and provides visibility. We have delivered projects that stand out for design and ease of use. We will therefore ensure every element of your website is designed to reflect your company’s online identity.

Even the most complex design brief is evaluated with a collective rationale. We use every inch of screen real-estate to the maximum with fewer columns, brilliant layout, simplicity, interactive icons, reflections, and gradients. We integrate intuitive and rich Graphic User Interfaces flawlessly with the latest technology for optimum usability. We are passionate about technology and responsive design, so we ensure the best results for your website.