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Marketing on social media is all about getting attention and engagement, and one effective way to get attention on a platform is to use images that make people stop and take an interest. The following tips can help you choose images to stand out in an online world where people are constantly looking for the...
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77% of business marketers agree that branding is the most critical aspect of business growth, according to a report by B2B Market Leaders. Branding is essential to understanding how the audience perceives your company and its products. It directly communicates and connects the business with the customers. Regardless of the size of your business, branding...
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Marketing has become increasingly popular among non-profit organizations and private companies alike. Although many companies get involved in issues as a way to give back to their community, they can also reap tremendous business benefits by helping to raise money and awareness for a cause. The following are some reasons why because marketing is an...
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Having a marketing plan is clearly better for your organization’s bottom line than having no plan at all. However, if the plan is not continually evaluated to determine whether or not it’s effective, the time and money spent on marketing may be wasted. In order to help ensure you’re getting the bang for your marketing...
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Figuring out what makes a successful marketing team is no easy venture—especially one that can keep up with the times. The mobile marketing industry as we know it has changed drastically over the past few years, and in order to remain successful, the modern marketing team must be ready to adapt. The Role of a...
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Mobile Marketing: As an increasing number of people conduct business via mobile phones, merchants have new opportunities. However, there needs to be a balance when it comes to marketing this way. A common mistake that some small business owners make involves pushing too hard for sales, which actually causes a potential customer to run the...
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Today 81% of people have a smartphone. In an interesting coincidence, 81% of people who search the internet on their mobile phones are looking for immediate information in order to take action. Clearly, mobile has the power to transform the scope and success of your business. Smartphones have become the chief communication and data source for people, and...
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