“B2B” means business to business while “B2C” means “business to consumer”. Business to business sell products and services directly to other businesses. Or, more specifically, they sell to the decision-makers in any particular business. This can include everything from table management software for restaurants to marketing services to office chairs. Business to consumer sell products and...Read More

Immersive technology refers to the technology which attempts to create a parallel of a physical world by the means of a digital world or a simulated world simply by creating a surrounding sensory feeling thereby leading to the creation of a sense of emulsion. In simple words, immersive technology is the technology that has the...Read More

E-commerce marketing is the process of marketing goods and services through the medium of the internet. It refers to the process of marketing using the internet, which includes all spheres that involve using the internet, including mail and wireless media. This marketing technique is based on digital technologies and is facilitated by the increased use...Read More