Geofencing is a technology of location-based marketing effort in which technology uses location-based technical platforms like GPS or Wi-Fi or even cellular data to set off a programmed application that automatically starts its operations when the mobile device enters or exists the virtually defined boundary which is known as a geofence. You have the option...Read More

Business Growth is the stage where the business reaches that point of expansion and seeks additional options for generating more profit. Business growth is a function of every business’s lifecycle, industry growth trends, as well as the owners, desire for equity value creation. Business growth capital is essential for all scale-up minded businesses.  Choosing the...Read More

Search engine optimization is a process of increasing the quantity along with the quality of traffic on the website of a particular organization or even a web page that has access to a large number of users. This technique caters to the improvement of the search results of a particular website and thereby increasing the...Read More

B2B Marketing or Business to Business Marketing is a situation where a business enters into a commercial transaction with another business. This includes all kinds of commercial transactions, mainly the marketing of goods from one business to the other for various purposes like production, which means use of the primary goods as raw material; normal...Read More

Branding is the allocation of a company’s credentials like their name, logo, tagline, etc. to their products. This is the process that sets apart the products of a company from its competitors. Unlike marketing, branding does not take into account the customer feedback and reaction, rather it concentrates solely on the creation of a brand-loyalty...Read More

Podcasting has been a popular marketing tactic for several years now. According to Edison Research, 30 percent of Americans listen to podcasts. Its low cost and simplicity can help any digital advertising campaign. But before you take the plunge, it’s important to plan your podcasting strategy. When to start a podcast The best time to...Read More

Facebook is a social media platform that so many of us can’t live without. From connecting with family and friends to drawing in new customers for our businesses, Facebook is a platform that is versatile and has the ability to reach thousands of people every day. As a business owner, you want to use this...Read More

With over 500 million users, Instagram is a must for many social media marketing plans. But, like with any social media platform, in order to get the most out of your efforts, you have to adopt strategies to keep your followers as engaged as possible. The following are some ways you can keep your page’s...Read More

You respect them. You couldn’t dream of having a successful business without them. You understand their importance to your success and realize that your organization could not thrive without them. And with that in mind, you put in a great deal of effort to keep them satisfied. At first blush, you may think this describes...Read More

As an industry, marketing is projected to grow by 6.4% new hires in 2019, stemming from many global changes in the previous year. 2018 saw many landmark changes in the field of marketing which will have a ripple effect leading into the New Year. Face book’s change in ad placement, the rise of influencer marketing and emerging...Read More