Attribution modeling describes the various methods available to marketers to properly break up and side by side assign the conversion credits to a number of different channels in case the users of the data lookup the websites multiple times through multiple mediums and ways available to examine the data in an effort to come to...Read More

Conversational marketing is also known as conversation marketing is based on a feedback-oriented approach of marketing used by companies in order to drive conversation and engagement with the customers along with developing customer loyalty for the particular brand. This kind of marketing helps the companies create a customer base and this enables them to increase...Read More

Franchise marketing is the marketing process where an advertising firm or an online marketing firm has various diverse marketing plans for a company which ranges from digital advertising to commercial advertising to mail advertising to radio advertising to public relation of the franchise. Brand recognition is of prime importance when we talk to franchise marketing...Read More

Social media has become like a second home for the majority of the people. People usually spend about a minimum of three to four hours a day on social media and thus marketing on social media becomes very important. Another important aspect of social media marketing becomes the tracking of marketing efforts. It becomes very...Read More

In today’s era of digitalization, it has become extremely important for all businesses to have a presence on digital platforms. However, the right choice of digital platforms also makes a huge effect on the quality of digital presence. People have these days have developed an increasing dependence on social media as today’s fast-paced world has...Read More

Remote working teams are beginning to be a popular thing in the work culture. Various researches conducted across the globe state that people working away from the office are more efficient. However, managing a remote workforce is not easy for all managers. A remote marketing team is a new phenomenon based on the concept of...Read More

“B2B” means business to business while “B2C” means “business to consumer”. Business to business sell products and services directly to other businesses. Or, more specifically, they sell to the decision-makers in any particular business. This can include everything from table management software for restaurants to marketing services to office chairs. Business to consumer sell products and...Read More

Immersive technology refers to the technology which attempts to create a parallel of a physical world by the means of a digital world or a simulated world simply by creating a surrounding sensory feeling thereby leading to the creation of a sense of emulsion. In simple words, immersive technology is the technology that has the...Read More

E-commerce marketing is the process of marketing goods and services through the medium of the internet. It refers to the process of marketing using the internet, which includes all spheres that involve using the internet, including mail and wireless media. This marketing technique is based on digital technologies and is facilitated by the increased use...Read More

Business promotions are the activity of communicating with a large public while attempting to influence the masses to buy the products or services of a particular business. A business can also promote itself through the various means of business promotions. A very usual way of promoting a business or a product or a service is...Read More