Native advertising is a type of advertising that tends to match the function and form of the platform upon which it appears. It is basically the use of various paid advertisements that have the power to match the look, function, and feel of the media format in which they usually occur. Native advertisements are often found in social media where it becomes easy to capture people’s attention as people spend the majority time of their day on social media only.
Apart from social media, native advertisements are also active on a webpage or as per some recommended content. These advertisements appear on either side of the webpage and look like they are a part of the editorial column of the page. The primary key to native advertising is that this kind of advertising is non-disruptive as it has the power to expose the reader to a lot of advertising content without even sticking out a thumb of the user.
As a virtual technique, native advertising has proven to be an extremely successful kind of advertising as the quality and scalability of the notion gives the marketers a chance to fill the various gaps between brand publishing and banner adverts. Considering the content-heavy world, we are living in, native advertising becomes all the more necessary as it offers a way to the marketers to reach out to their audience without the problem of overbearing.
In simple words, this means that many native advertisements are viewed for the exact same time as the editorial content is viewed. An added advantage to native advertisements is that they also have a larger propensity to be shared within the audience in comparison to banner advertisements. This liquidity and mobility of advertisements help increase the outreach of the marketer, thus making native advertising a very profitable means of advertising.