Social commerce is simply a subset of electronic commerce which deals with the platforms of social media, online media channels that support the social interaction of people and the user contributions which are used to assist online sale and purchase of various products. In very simple words, social commerce is the use of social networks...Read More

Inbound marketing is a very smart technique for drawing the attention of potential and actual customers to various products and services through the help of social media marketing or content marketing also known as search engine optimization and also branding. This marketing technique attracts potential customers by the way of creating content of some value...Read More

Business-to-consumer marketing or B2C marketing refers to the strategies a company uses to promote its products and services to people. Business- to- consumer marketing is used to create, advertise and sell products for customers to use in their everyday livelihood. Business to consumer marketing also includes a lot of strategies, techniques, and tools which are...Read More

Social media has become like a second home for the majority of the people. People usually spend about a minimum of three to four hours a day on social media and thus marketing on social media becomes very important. Another important aspect of social media marketing becomes the tracking of marketing efforts. It becomes very...Read More

In today’s era of digitalization, it has become extremely important for all businesses to have a presence on digital platforms. However, the right choice of digital platforms also makes a huge effect on the quality of digital presence. People have these days have developed an increasing dependence on social media as today’s fast-paced world has...Read More

Remote working teams are beginning to be a popular thing in the work culture. Various researches conducted across the globe state that people working away from the office are more efficient. However, managing a remote workforce is not easy for all managers. A remote marketing team is a new phenomenon based on the concept of...Read More

Immersive technology refers to the technology which attempts to create a parallel of a physical world by the means of a digital world or a simulated world simply by creating a surrounding sensory feeling thereby leading to the creation of a sense of emulsion. In simple words, immersive technology is the technology that has the...Read More

E-commerce marketing is the process of marketing goods and services through the medium of the internet. It refers to the process of marketing using the internet, which includes all spheres that involve using the internet, including mail and wireless media. This marketing technique is based on digital technologies and is facilitated by the increased use...Read More

Business promotions are the activity of communicating with a large public while attempting to influence the masses to buy the products or services of a particular business. A business can also promote itself through the various means of business promotions. A very usual way of promoting a business or a product or a service is...Read More

Geofencing is a technology of location-based marketing effort in which technology uses location-based technical platforms like GPS or Wi-Fi or even cellular data to set off a programmed application that automatically starts its operations when the mobile device enters or exists the virtually defined boundary which is known as a geofence. You have the option...Read More