Social commerce is simply a subset of electronic commerce which deals with the platforms of social media, online media channels that support the social interaction of people and the user contributions which are used to assist online sale and purchase of various products.
In very simple words, social commerce is the use of social networks to channel the transactions of e-commerce. There has been an increasing dependence on social media and people majorly spend a large part of their day browsing through social media.
Hence, when you stimulate the purchase and sale of products through social media, it becomes very easy for the customers also to purchase the products. This also enables social interaction between the buyer and the seller and thus gives a comfortable vibe to the buyer also and increases the authenticity of the seller.
The simple use of a call to action on the social media page of the organization displaying the various products and services that the organization offers would be enough to achieve the benefits of social commerce. This dependence on social commerce has increased a lot in the past decade as organizations that started capturing and making the most of the consumer activities and optimizing their comforts towards the benefit of the organizations.
Social commerce has seen greater successes with reference to the stats regarding the users of various platforms of social media like Instagram, Facebook and many more. While facilitating a purchase, buyers simply look for two things, the first being a product of utility that is appealing to the buyers and second is the simple procedure of buying the product.
When the steps of purchase are simple, it attracts people as people don’t usually have a lot of time to engage in complex purchasing processes. Thus, social commerce plays an important role in driving consumers towards your organization.