E-Commerce refers to the commercial transactions that happen over the internet. It simply means the use of the internet to undergo various commercial transactions, whether between consumers or traders or producers and more. It has been made possible only by the increasing use of the internet in all fields today and shows the adoption of...Read More

The age of digitalization has affected marketing to a large extent. Technology has now entered all facets of life and has started influencing our lives largely. In this age of everything adapting to digital interfaces, marketing has also adapted to modern technology. Modern marketing is an inclusive marketing strategy that mainly concentrates on connecting potential...Read More

A SaaS business is a business that has access to an application and further hosts that application in order to make it available for a wide range of customers across the internet. A SaaS business is committed to providing to its users that particular application or service and make it accessible to a huge range...Read More

Quantum computing is the elaborate and extensive study of the non-classical model of computation based on non-classical views and notions. Traditional models of computing are based on classical representations and thought processes, quantum computing is an absolutely different theory and is based solely on non-classical representations. A quantum computer is an electronic device that has...Read More

Social commerce is simply a subset of electronic commerce which deals with the platforms of social media, online media channels that support the social interaction of people and the user contributions which are used to assist online sale and purchase of various products. In very simple words, social commerce is the use of social networks...Read More

Inbound marketing is a very smart technique for drawing the attention of potential and actual customers to various products and services through the help of social media marketing or content marketing also known as search engine optimization and also branding. This marketing technique attracts potential customers by the way of creating content of some value...Read More

Business-to-consumer marketing or B2C marketing refers to the strategies a company uses to promote its products and services to people. Business- to- consumer marketing is used to create, advertise and sell products for customers to use in their everyday livelihood. Business to consumer marketing also includes a lot of strategies, techniques, and tools which are...Read More

Conversational marketing is also known as conversation marketing is based on a feedback-oriented approach of marketing used by companies in order to drive conversation and engagement with the customers along with developing customer loyalty for the particular brand. This kind of marketing helps the companies create a customer base and this enables them to increase...Read More

Social media has become like a second home for the majority of the people. People usually spend about a minimum of three to four hours a day on social media and thus marketing on social media becomes very important. Another important aspect of social media marketing becomes the tracking of marketing efforts. It becomes very...Read More

In today’s era of digitalization, it has become extremely important for all businesses to have a presence on digital platforms. However, the right choice of digital platforms also makes a huge effect on the quality of digital presence. People have these days have developed an increasing dependence on social media as today’s fast-paced world has...Read More