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social media marketing for small business
You respect them. You couldn’t dream of having a successful business without them. You understand their importance to your success and realize that your organization could not thrive without them. And with that in mind, you put in a great deal of effort to keep them satisfied. At first blush, you may think this describes...
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As an industry, marketing is projected to grow by 6.4% new hires in 2019, stemming from many global changes in the previous year. 2018 saw many landmark changes in the field of marketing which will have a ripple effect leading into the New Year. Face book’s change in ad placement, the rise of influencer marketing and emerging...
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The unique way your company brands itself and its mission online is your Digital DNA and its importance are a given. Yet even today the strategies that organizations, ranging from the mom-and-pop hardware store to the multinational, employ vary significantly. And it’s easy to see why – the advice market is saturated! Post daily on...
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It isn’t really difficult to have a good digital marketing plan, but it does rely on certain basic tools. Before you expand your digital marketing outreach, make sure you have these tools strongly in place. A Consistent Brand What is that you are telling your customers? What do you want them to know? What does...
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Chances are, you’re regularly using LinkedIn to connect with other like-minded professionals. The platform is a great way to network, find people to form partnerships with, and recruit prospective employees. But it’s also an effective tool for advertising – to strategically get in front of your ideal audience and boost the number of qualified leads...
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The terms “marketing” and “advertising” are often used interchangeably, but although they are closely related, it’s important to understand the difference to effectively take advantage of both when creating strategies to raise awareness about a brand. When people refer to marketing, they are really talking about a series of actions that create a strategic plan...
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Marketing on social media is all about getting attention and engagement, and one effective way to get attention on a platform is to use images that make people stop and take an interest. The following tips can help you choose images to stand out in an online world where people are constantly looking for the...
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77% of business marketers agree that branding is the most critical aspect of business growth, according to a report by B2B Market Leaders. Branding is essential to understanding how the audience perceives your company and its products. It directly communicates and connects the business with the customers. Regardless of the size of your business, branding...
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Having a marketing plan is clearly better for your organization’s bottom line than having no plan at all. However, if the plan is not continually evaluated to determine whether or not it’s effective, the time and money spent on marketing may be wasted. In order to help ensure you’re getting the bang for your marketing...
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Mobile Marketing: As an increasing number of people conduct business via mobile phones, merchants have new opportunities. However, there needs to be a balance when it comes to marketing this way. A common mistake that some small business owners make involves pushing too hard for sales, which actually causes a potential customer to run the...
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