Chances are, you’re regularly using LinkedIn to connect with other like-minded professionals. The platform is a great way to network, find people to form partnerships with, and recruit prospective employees. But it’s also an effective tool for advertising – to strategically get in front of your ideal audience and boost the number of qualified leads...Read More

The terms “marketing” and “advertising” are often used interchangeably, but although they are closely related, it’s important to understand the difference to effectively take advantage of both when creating strategies to raise awareness about a brand. When people refer to marketing, they are really talking about a series of actions that create a strategic plan...Read More

Marketing on social media is all about getting attention and engagement, and one effective way to get attention on a platform is to use images that make people stop and take an interest. The following tips can help you choose images to stand out in an online world where people are constantly looking for the...Read More