A corporate product launch plan consists of numerous strategies and various procedures a company uses to develop and operate a number of communication channels that would help the company keep a track of the events in regards to the brand launch of the product. Launching a new product in the market is a very crucial...Read More

Influencer marketing refers to a form of social media marketing of an organization in which products or services of that organization are endorsed by influencers, people and even organizations that have a market presence and can help in the positive publicity of a particular good or service that the business produces. Businesses aim at connecting...Read More

Chances are, you’re regularly using LinkedIn to connect with other like-minded professionals. The platform is a great way to network, find people to form partnerships with, and recruit prospective employees. But it’s also an effective tool for advertising – to strategically get in front of your ideal audience and boost the number of qualified leads...Read More

The terms “marketing” and “advertising” are often used interchangeably, but although they are closely related, it’s important to understand the difference to effectively take advantage of both when creating strategies to raise awareness about a brand. When people refer to marketing, they are really talking about a series of actions that create a strategic plan...Read More

77% of business marketers agree that branding is the most critical aspect of business growth, according to a report by B2B Market Leaders. Branding is essential to understanding how the audience perceives your company and its products. It directly communicates and connects the business with the customers. Regardless of the size of your business, branding...Read More

Figuring out what makes a successful marketing team is no easy venture—especially one that can keep up with the times. The mobile marketing industry as we know it has changed drastically over the past few years, and in order to remain successful, the modern marketing team must be ready to adapt. The Role of a...Read More

Mobile Marketing: As an increasing number of people conduct business via mobile phones, merchants have new opportunities. However, there needs to be a balance when it comes to marketing this way. A common mistake that some small business owners make involves pushing too hard for sales, which actually causes a potential customer to run the...Read More