Geofencing is a technology of location-based marketing effort in which technology uses location-based technical platforms like GPS or Wi-Fi or even cellular data to set off a programmed application that automatically starts its operations when the mobile device enters or exists the virtually defined boundary which is known as a geofence. You have the option...Read More

Business Growth is the stage where the business reaches that point of expansion and seeks additional options for generating more profit. Business growth is a function of every business’s lifecycle, industry growth trends, as well as the owners, desire for equity value creation. Business growth capital is essential for all scale-up minded businesses.  Choosing the...Read More

Podcasting has been a popular marketing tactic for several years now. According to Edison Research, 30 percent of Americans listen to podcasts. Its low cost and simplicity can help any digital advertising campaign. But before you take the plunge, it’s important to plan your podcasting strategy. When to start a podcast The best time to...Read More

Facebook is a social media platform that so many of us can’t live without. From connecting with family and friends to drawing in new customers for our businesses, Facebook is a platform that is versatile and has the ability to reach thousands of people every day. As a business owner, you want to use this...Read More

With over 500 million users, Instagram is a must for many social media marketing plans. But, like with any social media platform, in order to get the most out of your efforts, you have to adopt strategies to keep your followers as engaged as possible. The following are some ways you can keep your page’s...Read More

Chances are, you already use social media sites to reach current and potential customers. Perhaps you tweet regularly or post on Facebook or LinkedIn. But have you also incorporated Instagram into your marketing plan? Many people who regularly post on Facebook and Twitter may be reluctant to start using Instagram since it’s primarily a video-...Read More

Chances are, you’re regularly using LinkedIn to connect with other like-minded professionals. The platform is a great way to network, find people to form partnerships with, and recruit prospective employees. But it’s also an effective tool for advertising – to strategically get in front of your ideal audience and boost the number of qualified leads...Read More

Today 81% of people have a smartphone. In an interesting coincidence, 81% of people who search the internet on their mobile phones are looking for immediate information in order to take action. Clearly, mobile has the power to transform the scope and success of your business. Smartphones have become the chief communication and data source for people, and...Read More