In today’s era of digitalization, it has become extremely important for all businesses to have a presence on digital platforms. However, the right choice of digital platforms also makes a huge effect on the quality of digital presence. People have these days have developed an increasing dependence on social media as today’s fast-paced world has...Read More

Remote working teams are beginning to be a popular thing in the work culture. Various researches conducted across the globe state that people working away from the office are more efficient. However, managing a remote workforce is not easy for all managers. A remote marketing team is a new phenomenon based on the concept of...Read More

“B2B” means business to business while “B2C” means “business to consumer”. Business to business sell products and services directly to other businesses. Or, more specifically, they sell to the decision-makers in any particular business. This can include everything from table management software for restaurants to marketing services to office chairs. Business to consumer sell products and...Read More

Immersive technology refers to the technology which attempts to create a parallel of a physical world by the means of a digital world or a simulated world simply by creating a surrounding sensory feeling thereby leading to the creation of a sense of emulsion. In simple words, immersive technology is the technology that has the...Read More

E-commerce marketing is the process of marketing goods and services through the medium of the internet. It refers to the process of marketing using the internet, which includes all spheres that involve using the internet, including mail and wireless media. This marketing technique is based on digital technologies and is facilitated by the increased use...Read More

Business promotions are the activity of communicating with a large public while attempting to influence the masses to buy the products or services of a particular business. A business can also promote itself through the various means of business promotions. A very usual way of promoting a business or a product or a service is...Read More

Geofencing is a technology of location-based marketing effort in which technology uses location-based technical platforms like GPS or Wi-Fi or even cellular data to set off a programmed application that automatically starts its operations when the mobile device enters or exists the virtually defined boundary which is known as a geofence. You have the option...Read More

Business Growth is the stage where the business reaches that point of expansion and seeks additional options for generating more profit. Business growth is a function of every business’s lifecycle, industry growth trends, as well as the owners, desire for equity value creation. Business growth capital is essential for all scale-up minded businesses.  Choosing the...Read More

Podcasting has been a popular marketing tactic for several years now. According to Edison Research, 30 percent of Americans listen to podcasts. Its low cost and simplicity can help any digital advertising campaign. But before you take the plunge, it’s important to plan your podcasting strategy. When to start a podcast The best time to...Read More

Chances are, you already use social media sites to reach current and potential customers. Perhaps you tweet regularly or post on Facebook or LinkedIn. But have you also incorporated Instagram into your marketing plan? Many people who regularly post on Facebook and Twitter may be reluctant to start using Instagram since it’s primarily a video-...Read More