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Influencer marketing refers to a form of social media marketing of an organization in which products or services of that organization are endorsed by influencers, people and even organizations that have a market presence and can help in the positive publicity of a particular good or service that the business produces. Businesses aim at connecting...
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We use color on a regular basis to express ourselves and project a certain image—whether it’s with the clothing we wear, the car we drive, or the furniture we use to decorate our homes. Color has such a deep and powerful effect on our emotions that most of the time, we don’t even realize we’re...
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Podcasting has been a popular marketing tactic for several years now. According to Edison Research, 30 percent of Americans listen to podcasts. Its low cost and simplicity can help any digital advertising campaign. But before you take the plunge, it’s important to plan your podcasting strategy. When to start a podcast The best time to...
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Facebook is a social media platform that so many of us can’t live without. From connecting with family and friends to drawing in new customers for our businesses, Facebook is a platform that is versatile and has the ability to reach thousands of people every day. As a business owner, you want to use this...
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With over 500 million users, Instagram is a must for many social media marketing plans. But, like with any social media platform, in order to get the most out of your efforts, you have to adopt strategies to keep your followers as engaged as possible. The following are some ways you can keep your page’s...
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Chances are, you already use social media sites to reach current and potential customers. Perhaps you tweet regularly or post on Facebook or LinkedIn. But have you also incorporated Instagram into your marketing plan? Many people who regularly post on Facebook and Twitter may be reluctant to start using Instagram since it’s primarily a video-...
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In today’s competitive business world, having a strong employer brand helps to attract and retain top talent. Just as consumers may be attracted to a brand’s goods and services, people are attracted to a company’s reputation as an employer. A brand that resonates with the kind of people your organization wants to hire is a great...
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With all of the activity on Twitter, it’s easy to feel like you’re screaming into a void of noise whenever you tweet. By using hashtags, you can have meaningful conversations with your target audience in one single stream, while keeping your current followers engaged. The simple act of adding a pound sign (#) to your...
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Chances are, you’re already using Face book to reach your current and potential customers. Although the platform is a great way to get eyes on your website, promote sales, and engage with your audience, your efforts may not be as fruitful as they could be if you’re using it incorrectly. Are you using Face book...
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Chances are, you’re regularly using LinkedIn to connect with other like-minded professionals. The platform is a great way to network, find people to form partnerships with, and recruit prospective employees. But it’s also an effective tool for advertising – to strategically get in front of your ideal audience and boost the number of qualified leads...
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