Native advertising is a type of advertising that tends to match the function and form of the platform upon which it appears. It is basically the use of various paid advertisements that have the power to match the look, function, and feel of the media format in which they usually occur. Native advertisements are often...Read More

Conversational marketing is also known as conversation marketing is based on a feedback-oriented approach of marketing used by companies in order to drive conversation and engagement with the customers along with developing customer loyalty for the particular brand. This kind of marketing helps the companies create a customer base and this enables them to increase...Read More

Social media has become like a second home for the majority of the people. People usually spend about a minimum of three to four hours a day on social media and thus marketing on social media becomes very important. Another important aspect of social media marketing becomes the tracking of marketing efforts. It becomes very...Read More

In today’s era of digitalization, it has become extremely important for all businesses to have a presence on digital platforms. However, the right choice of digital platforms also makes a huge effect on the quality of digital presence. People have these days have developed an increasing dependence on social media as today’s fast-paced world has...Read More

Remote working teams are beginning to be a popular thing in the work culture. Various researches conducted across the globe state that people working away from the office are more efficient. However, managing a remote workforce is not easy for all managers. A remote marketing team is a new phenomenon based on the concept of...Read More

“B2B” means business to business while “B2C” means “business to consumer”. Business to business sell products and services directly to other businesses. Or, more specifically, they sell to the decision-makers in any particular business. This can include everything from table management software for restaurants to marketing services to office chairs. Business to consumer sell products and...Read More