The unique way your company brands itself and its mission online is your Digital DNA and its importance are a given. Yet even today the strategies that organizations, ranging from the mom-and-pop hardware store to the multinational, employ vary significantly. And it’s easy to see why – the advice market is saturated! Post daily on...Read More

It isn’t really difficult to have a good digital marketing plan, but it does rely on certain basic tools. Before you expand your digital marketing outreach, make sure you have these tools strongly in place. A Consistent Brand What is that you are telling your customers? What do you want them to know? What does...Read More

Email is an effective way to stay in touch with your audience, but it can also be time-consuming. One way to keep in contact with current and potential customers on a regular basis is to use automation, which allows you to create messages once in programs like MailChimp and Active Campaign and set those to...Read More

Chances are, you’re regularly using LinkedIn to connect with other like-minded professionals. The platform is a great way to network, find people to form partnerships with, and recruit prospective employees. But it’s also an effective tool for advertising – to strategically get in front of your ideal audience and boost the number of qualified leads...Read More

The terms “marketing” and “advertising” are often used interchangeably, but although they are closely related, it’s important to understand the difference to effectively take advantage of both when creating strategies to raise awareness about a brand. When people refer to marketing, they are really talking about a series of actions that create a strategic plan...Read More

77% of business marketers agree that branding is the most critical aspect of business growth, according to a report by B2B Market Leaders. Branding is essential to understanding how the audience perceives your company and its products. It directly communicates and connects the business with the customers. Regardless of the size of your business, branding...Read More

Figuring out what makes a successful marketing team is no easy venture—especially one that can keep up with the times. The mobile marketing industry as we know it has changed drastically over the past few years, and in order to remain successful, the modern marketing team must be ready to adapt. The Role of a...Read More

Today 81% of people have a smartphone. In an interesting coincidence, 81% of people who search the internet on their mobile phones are looking for immediate information in order to take action. Clearly, mobile has the power to transform the scope and success of your business. Smartphones have become the chief communication and data source for people, and...Read More