E-commerce marketing is the process of marketing goods and services through the medium of the internet. It refers to the process of marketing using the internet, which includes all spheres that involve using the internet, including mail and wireless media. This marketing technique is based on digital technologies and is facilitated by the increased use...Read More

In this era of digitalization, digital marketing is an effective tool to increase your customer base and market your business among your target audience. Here are a few reasons why digital marketing is important for all businesses with special emphasis on small businesses as digital marketing is the cheapest and most effective means of marketing:...Read More

The age of digitalization has affected marketing to a large extent. Technology has now entered all facets of life and has started influencing our lives largely. In this age of everything adapting to digital interfaces, marketing has also adapted to modern technology. Modern marketing is an inclusive marketing strategy that mainly concentrates on connecting potential...Read More

A SaaS business is a business that has access to an application and further hosts that application in order to make it available for a wide range of customers across the internet. A SaaS business is committed to providing to its users that particular application or service and make it accessible to a huge range...Read More

Quantum computing is the elaborate and extensive study of the non-classical model of computation based on non-classical views and notions. Traditional models of computing are based on classical representations and thought processes, quantum computing is an absolutely different theory and is based solely on non-classical representations. A quantum computer is an electronic device that has...Read More

In today’s era of digitalization, it has become extremely important for all businesses to have a presence on digital platforms. However, the right choice of digital platforms also makes a huge effect on the quality of digital presence. People have these days have developed an increasing dependence on social media as today’s fast-paced world has...Read More

Remote working teams are beginning to be a popular thing in the work culture. Various researches conducted across the globe state that people working away from the office are more efficient. However, managing a remote workforce is not easy for all managers. A remote marketing team is a new phenomenon based on the concept of...Read More

“B2B” means business to business while “B2C” means “business to consumer”. Business to business sell products and services directly to other businesses. Or, more specifically, they sell to the decision-makers in any particular business. This can include everything from table management software for restaurants to marketing services to office chairs. Business to consumer sell products and...Read More

Branding is the allocation of a company’s credentials like their name, logo, tagline, etc. to their products. This is the process that sets apart the products of a company from its competitors. Unlike marketing, branding does not take into account the customer feedback and reaction, rather it concentrates solely on the creation of a brand-loyalty...Read More