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digital media experts
Inbound marketing is a very smart technique for drawing the attention of potential and actual customers to various products and services through the help of social media marketing or content marketing also known as search engine optimization and also branding. This marketing technique attracts potential customers by the way of creating content of some value...
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Business-to-consumer marketing or B2C marketing refers to the strategies a company uses to promote its products and services to people. Business- to- consumer marketing is used to create, advertise and sell products for customers to use in their everyday livelihood. Business to consumer marketing also includes a lot of strategies, techniques, and tools which are...
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Native advertising is a type of advertising that tends to match the function and form of the platform upon which it appears. It is basically the use of various paid advertisements that have the power to match the look, function, and feel of the media format in which they usually occur. Native advertisements are often...
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Voice search is a technology that has the power to recognize speech and this allows users to search using their voices. This means that users can search for things online by their voice command, simply by saying the stuff they want to search aloud. This technological boon has made it extremely easy for users to...
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Attribution modeling describes the various methods available to marketers to properly break up and side by side assign the conversion credits to a number of different channels in case the users of the data lookup the websites multiple times through multiple mediums and ways available to examine the data in an effort to come to...
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Video marketing is a type of marketing that aims to market a particular product or service or even a business. Video marketing is a step ahead of picture marketing as videos are nothing but a sequential combination of pictures depicting a useful message or simply portraying something meaningful. Video marketing is better than picture marketing...
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Conversational marketing is also known as conversation marketing is based on a feedback-oriented approach of marketing used by companies in order to drive conversation and engagement with the customers along with developing customer loyalty for the particular brand. This kind of marketing helps the companies create a customer base and this enables them to increase...
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Franchise marketing is the marketing process where an advertising firm or an online marketing firm has various diverse marketing plans for a company which ranges from digital advertising to commercial advertising to mail advertising to radio advertising to public relation of the franchise. Brand recognition is of prime importance when we talk to franchise marketing...
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Social media has become like a second home for the majority of the people. People usually spend about a minimum of three to four hours a day on social media and thus marketing on social media becomes very important. Another important aspect of social media marketing becomes the tracking of marketing efforts. It becomes very...
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With the increase in digital platforms for selling, consumers these days wish for having more interactive and engaging platforms, wherein they can communicate easily with the seller. In times like this, it becomes imperative for the sellers also to keep pace with the developments in the digital marketing forum to match the needs of the...
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