Remote working teams are beginning to be a popular thing in the work culture. Various researches conducted across the globe state that people working away from the office are more efficient. However, managing a remote workforce is not easy for all managers. A remote marketing team is a new phenomenon based on the concept of...Read More

“B2B” means business to business while “B2C” means “business to consumer”. Business to business sell products and services directly to other businesses. Or, more specifically, they sell to the decision-makers in any particular business. This can include everything from table management software for restaurants to marketing services to office chairs. Business to consumer sell products and...Read More

E-commerce marketing is the process of marketing goods and services through the medium of the internet. It refers to the process of marketing using the internet, which includes all spheres that involve using the internet, including mail and wireless media. This marketing technique is based on digital technologies and is facilitated by the increased use...Read More

Geofencing is a technology of location-based marketing effort in which technology uses location-based technical platforms like GPS or Wi-Fi or even cellular data to set off a programmed application that automatically starts its operations when the mobile device enters or exists the virtually defined boundary which is known as a geofence. You have the option...Read More

Having a marketing plan is clearly better for your organization’s bottom line than having no plan at all. However, if the plan is not continually evaluated to determine whether or not it’s effective, the time and money spent on marketing may be wasted. In order to help ensure you’re getting the bang for your marketing...Read More