Social commerce is simply a subset of electronic commerce which deals with the platforms of social media, online media channels that support the social interaction of people and the user contributions which are used to assist online sale and purchase of various products. In very simple words, social commerce is the use of social networks...Read More

The terms “marketing” and “advertising” are often used interchangeably, but although they are closely related, it’s important to understand the difference to effectively take advantage of both when creating strategies to raise awareness about a brand. When people refer to marketing, they are really talking about a series of actions that create a strategic plan...Read More