Lead Generation

Attract buyers, nurture them, and deliver win-ready leads to sales

Assessment Service

Buyers form opinions and make decisions before they ever interact with your sales team. How do you reach them and develop a relationship before sending them to sales? Our Lead Generation Strategies solution helps you attract buyers and nurture them with personalized campaigns, so sales can step in when they are engaged and ready.

“Generating leads,” might be your first thought. You wouldn’t be wrong. It seems pretty self-evident. However, that doesn’t tell the whole story. Or even most of it. Sure, the most basic endgame of lead generation is to generate B2B leads, but there are layers of complexity that become apparent once you start digging into it. This sentiment rings doubly true when talking about lead generation in the field of digital marketing.

First, we need to give lead generation a better definition than “generating leads”. Lead generation is the act of attracting relevant visitors to your site or social page who then give you their information in exchange for something from you.

Easy. Part of all digital marketing efforts. Get people to your site who are genuinely interested in what you have to offer.

Sales leads

Sales leads are generated on the basis of demographic criteria such as FICO score (United States), income, age, household income, psychographic, etc. These Lead Generations Process are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force. Sales leads are commonly found in the mortgage, insurance and finance industries.

Marketing leads

Marketing leads are brand-specific leads generated for a unique advertiser offer. In direct contrast to sales leads, marketing leads are sold only once. Because transparency is a necessary requisite for generating marketing leads,Lead Generation Marketing campaigns can be optimized by mapping leads to their sources.

An investor lead is a type of a sales lead. An investor lead is the identity of a person or entity potentially interested in participating in an investment, and represents the first stage of an investment sales process. Investor leads are considered to have some disposable income that they can use to participate in appropriate investment opportunities in exchange for return on investment in the form of interest, dividend, profit sharing or asset appreciation. Investor lead lists are normally generated through investment surveys, investor newsletter subscriptions or through companies raising capital and selling the database of people who expressed an interest in their opportunity. Investor Lead lists are commonly used by small businesses looking to fund their venture or simply needing expansion capital that was not readily available by banks and traditional lending sources.

Online lead generation

Online Lead generation is an Internet marketing term that refers to the Lead Generation of prospective consumer interest or inquiry into a business products or services through the Internet. Leads, also known as contacts, can be generated for a variety of purposes: list building, e-newsletter list acquisition, building out reward programs, loyalty programs or for other member acquisition programs.

Social media

With the rise of social networking websites, social media is used by organizations and individuals to generate B2B leads or gain business opportunities. Many companies actively participate on social networks including LinkedIn, Twitter and Facebook to find talent pools or market their new products and services

Email Marketing

Email remains one of the main ways that businesses communicate with clients & vendors. Because of this, marketers often send messages to users’ inboxes. Many B2B leads are generated every day with cold email campaigns and warm email campaigns. For the foreseeable future email campaigns remain a great email marketing tool.

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