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digital company
It isn’t really difficult to have a good digital marketing plan, but it does rely on certain basic tools. Before you expand your digital marketing outreach, make sure you have these tools strongly in place. A Consistent Brand What is that you are telling your customers? What do you want them to know? What does...
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There are several effective digital marketing trends you can easily take advantage of that will yield a good return on your investment, allowing you to work smarter… not harder. As a small business owner, you have to wear many hats—from CEO to CFO to CMO. As a result, your marketing efforts may not get as...
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With all of the activity on Twitter, it’s easy to feel like you’re screaming into a void of noise whenever you tweet. By using hashtags, you can have meaningful conversations with your target audience in one single stream, while keeping your current followers engaged. The simple act of adding a pound sign (#) to your...
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Email is an effective way to stay in touch with your audience, but it can also be time-consuming. One way to keep in contact with current and potential customers on a regular basis is to use automation, which allows you to create messages once in programs like MailChimp and Active Campaign and set those to...
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Marketing has become increasingly popular among non-profit organizations and private companies alike. Although many companies get involved in issues as a way to give back to their community, they can also reap tremendous business benefits by helping to raise money and awareness for a cause. The following are some reasons why because marketing is an...
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